Whynde Kuehn is the Founder and Managing Director of S2E Transformation, helping organizations bridge the gap between strategy and execution. She has extensive experience in enterprise transformation and planning and is a passionate advocate for using business architecture to enable effective strategy execution and digital transformation. Whynde is a long-time business architecture practitioner, educator, author, recognized global thought leader, and community builder, with extensive experience applying the discipline at leading Fortune 500 and global enterprises, governmental and non-profit organizations, and a range of entrepreneurs, social enterprises, and cross-sector initiatives. She is the Founder of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. She is also a Fellow with the Institute for Digital Transformation, Co-Founder at Business Architecture Associates, Senior Consultant for Cutter Consortium, and Co-Founder, Vice President, and Academic Chair of the Business Architecture Guild. Whynde is author of the book Strategy to Reality, being published in 2022. Whynde is exceptionally passionate about assisting mission-driven organizations in succeeding and scaling through the application of solid business approaches. Likewise, she routinely inspires corporate entities to use business as a force for good.