Whynde is the Founder and Managing Director of S2E Transformation, helping organizations bridge the gap between strategy and execution. She has extensive experience in enterprise transformation and planning and is a passionate advocate for using business architecture to enable effective strategy execution and digital transformation. Whynde is a long-time business architecture practitioner, educator, author, recognized global thought leader, and community builder, with extensive experience applying the discipline at leading Fortune 500 and global enterprises, governmental and non-profit organizations, and a range of entrepreneurs, social enterprises, and cross-sector initiatives. She is the Founder of Biz Arch Mastery, a dedicated online platform and community that helps professionals master the art and science of business architecture. She is also a Fellow with the Institute for Digital Transformation, Co-Founder at Business Architecture Associates, Senior Consultant for Cutter Consortium, and Co-Founder, Vice President, and Academic Chair of the Business Architecture Guild. Whynde is author of the book Strategy to Reality, being published in 2022. Whynde is exceptionally passionate about assisting mission-driven organizations in succeeding and scaling through the application of solid business approaches. Likewise, she routinely inspires corporate entities to use business as a force for good.
Business Architecture - The evolution, Onward and Upward Path from a renowned global leader