Gemma is the Founder and CEO of The Architect Club, 17 x certified Salesforce Architect MVP, on her path to obtaining the CTA, and having 400+ badges as Trailhead ranger. Gemma gained her experience as a Salesforce expert by working in smaller firms. She then landed positions at Bluewolf (an IBM Company), Capgemini and FinancialForce. At FinancialForce, Gemma worked on two award-winning implementations, and throughout her career has delivered consultancy services for CRM and Professional Services Automation to over 60 clients. She has hosted lots of presentations, and has talked at numerous Salesforce and community-led conferences, including various user groups, Dreamforce, Salesforce World Tour London, the Salesforce Partner Forum, French Touch Dreamin', InspireEast, YeurDreamin and Connected Non-Profit. Gemma is passionate about creating a solid future of work and has been recognised several times for her contribution to this goal. Her awards include Salesforce’s Golden Hoodie (May 2018), WeAreTheCity’s TechWoman100 award (2018), Salesforce MVP, BIMA100 Digital Champion for Change & Computing’s ENT Role Model of the Year. In 2020 she delivered a free online Salesforce training course for the unemployed and furloughed; several followers have gone on to get certified and find work in the Salesforce ecosystem. She also won a Digital Revolution award for Outstanding Contribution to the Salesforce ecosystem for making this course. Gemma established lots of community-based projects. One of them is Ladies Be Architects (which she also founded), a community interest company that encourages the growth of top, diverse talent in the Salesforce architect space.
A passionate leader's outlook on challenges and navigation strategies for women in tech